Kamesha Hill, contracts compliance specialist in the Jackson State University Office of Contractual Services, recently won her second consecutive Strategic Marketing Affiliates (SMA) “fastest artwork reviewer” award. SMA is a collegiate licensing company that partners with Jackson State to generate revenue from licensing the university’s logo, image and brand. Jackson State has partnered with the company for four years.
“SMA represents over 100 colleges and universities, which includes Texas A&M University, Alabama A&M University, Tennessee State University, University of Arkansas Pine Bluff, Troy State University and the Big Ten Conference,” says Hill, who also has been chosen to serve on the planning committee for the 2012 International Collegiate Licensing Association’s (ICLA) Winter Symposium in Salt Lake City, Utah. “This award does not only recognize my hard work and dedication to our trademark licensing program, but it spotlights our great university, Jackson State University.”
Last year, JSU generated nearly $60,000 through the program. On average, Jackson State has about 95 licensed vendors who regularly submit JSU-themed artwork for approval to adorn various products ranging from T-shirts and caps to socks and area rugs.
“The vendors submit their designs to SMA and once the company reviews it, they submit it to me for final approval,” Hill said.
The average turnaround time for vendors to get approval through the program is six hours. Hill’s average is three hours.
“I reviewed more than 500 pieces of artwork last year,” she said. “It’s important for me to do a good job because I am an alumnus of Jackson State. I love Jackson State and if I don’t approve the artwork quickly, Jackson State doesn’t make money.”
Hill also serves as the ICLA Membership Initiative Ambassador for the SWAC and MEAC, where her responsibility is to educate other schools on the importance of registering their marks and becoming an active member of the ICLA.
For more information on the JSU licensing program, visit www.smaworks.com.